Sunday, October 25, 2009

Kindle goes AT & what

The kindle changes hands

This week on wired.com I read about the Kindle changing partnerships from sprint to AT & AT and for Europe 3G. The Kindle is a way to read books digitally. This is a huge blow for Sprint because the market is a new and quickly growing one. Also Sony have released a digital book reader called the Nook E-reader which is also an exclusive product at AT & AT.  The only difference between the Nook E-Reader is that it doesn’t boast an wireless connection. So it can’t  download a book anywhere from the world, it has to be plugged into your computer to receive the book and it can’t go on the internet and read Wikipedia or Blogs. Amazon, the maker of the Kindle, have released three “upgraded” forms of the Kindle. The Kindle 2 which has wireless feature so it can read blogs or Wikipedia’s and the Kindle DX which is a bigger screen than the original two. This means the loss of profit for Sprint will be huge because they are selling fast and with all the rights to sell them now at AT & AT, Sprint have been reduced to a 2 product shop selling phones/ smart phones and Computers/Notebooks.  Finally, the new issue is with AT & AT is that their network have been under scrutiny over the congested network. With the boom of the I-Phone the network has been missing calls, slow internet connection but Charles Golvin (Forrester Research) has said that the connection is different so that AT & AT will have to provide an brand new service but it wont interfere with the cell phone/ internet network being provide by AT & AT

Eamon Stenson

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