What does Cool Mean to Me

I think the word cool is defined to us by materialization of things but I also think that Cool has a new meaning which is used by Companies such as; Nike, Disney, and MTV as a trigger for us , teenages, to buy things. When we talk about "cool" I admeditally think about clothes, music or sports. The desinger brands like Nike, Ralph Lauren and Vans are brands that I have and that are cool but those companies don’t care if I like the clothes because they are more concered on profit and by making these clothes and asking kids whats cool and whats not they can gain an deeper understanding on what I as a consumer want but since I myself am not the trendsetter the don’t care about me. As in the Movie The Merchants of Cool, which takes the word cool and applies it to Companys and ow they manipulate use into buying there products; there was an intresting quote from it saying " trend setters are only the 20% of kids". So the companies don’t care what I think they use the Popular class in school life or in teenage Society. They know that if I start looking at what the one popular kid is wearing it will start spreading around the school because everyone wants to be like him. I myself can admit to this. I use to like rock and gerne of music called Sythensis Rock,this takes elements of rock and sythensising (so techno beats) and mashes the two togther. I now barley list in to this type of music,because it has simply gone out of style, rap and techno are in and rock is out. I get most of my music off itunes and on itunes for the new artest all I see is rap and techno and a few rock. My hypoyhesis is that apple has been payied by music companies such as Intescope,death Jam records, to put music at the hot new music. Intrestingly both of thoes records are huge and famous rapping records, and if you would look at the hot new music its rap and techno which are the majority. Furthoremore, the compaines take what kids like and manuiplate us into spending machines, and the most succesfull companies have use this as a wepon agianst the parants.